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Consumer Ecosystems

Russia's Far East Region gets Digital TV and Broadband Multimedia

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Consumers in Russia's eastern region of Khabarovsk now have access to affordable high-definition digital TV, video on demand and multimedia services through a Metro Multiservice Transport Network from Cisco...

Consumers in Russia's eastern region of Khabarovsk now have access to affordable high-definition digital TV, video on demand (VoD) and multimedia services through a Metro Multiservice Transport Network (MMTN) from Cisco.

Redcom, Khabarovsk's leading internet service provider, has bolstered the region's position in the global high-speed broadband services market, installing a scalable, fault-tolerant and secure network backbone. The modernization and expansion of Redcom's network was necessitated by consumer demand for additional and enhanced telecommunication and multimedia services.

According to Dmitry Alexeevich Tkachenko, Redcom's chief executive officer, Cisco was awarded the contract because of its technology's ability to scale to specific requirements and to deliver a high availability of service. Cisco Metro Ethernet solutions underpin an advanced high-speed, multifunctional broadband network that supports a wide range of features and multimedia services.

Using the Metro Ethernet, Redcom can now offer multichannel radio, multimedia communications, high-definition Internet Protocol television (HD-IPTV) and video on demand. They are also able to differentiate traffic, offer flexible billing options to consumers, and expand bandwidth to meet peaks in service demand.

Redcom's modernization project was launched in September 2007. Cisco Capital's leasing program helped enable Redcom to procure networking hardware on flexible terms from INLINE Technologies, Cisco's local partner. The upgrade was completed in less than one year, enabling Redcom to expand its range of end-user services. These now include high-speed broadband for enterprise and home users, virtual local area networks, Layer 3 virtual private networks, high-definition IPTV, and IP telephony.

Redcom has been operating in the telecommunications market for more than 14 years, with more 20,000 subscribers in the city of Khabarovsk and in the Khabarovsk region. The Metro Multiservice Transport Network (MMTN) was jointly developed by Cisco and Redcom.

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