Nokia announces strategy update and refreshed brand

Nokia has announced at MWC 2023 an updated company and technology strategy, and unveiled a refreshed brand, as part of what it calls its long-term strategic transformation.

Nokia says its refreshed company strategy is focused on further acceleration across six pillars:

• Grow market share with service providers, driven by continued technology leadership
• Expand the share of enterprises within its customer mix
• Continue to manage its portfolio actively, to ensure a path to a leading position in all segments where it decides to compete
• Seize opportunities from sectors beyond mobile devices to monetize Nokia’s IP and continue to invest in R&D for Nokia Technologies
• Implement new business models, such as as-a-service
• Develop environmental, social, and corporate governance (ESG) into a competitive advantage and become the ‘trusted provider of choice’ in the industry.

To deliver these pillars Nokia says it has four key enablers: develop future-fit talent; invest in long-term research, especially in key domains such as 6G; digitalise its own operations to further improve agility and productivity; and refresh the brand.

Nokia’s updated technology strategy details how networks will need to evolve to meet the demands of the metaverse era. As the world evolves to increasingly rely on connectivity, Nokia says the network will become the underlying fabric to everything digital where network performance and consumability will have equal weight and importance. The qualities of traditional networking, it suggests, will be required to integrate with the flexibility and scalability of cloud.

These networks that sense, think and act have the potential to bring the transformative power of networking to every industry.

Nokia says it is well positioned to lead this transformation through its expansive best-of-breed portfolio and industry-leading disruptive research from Nokia Bell Labs. At MWC, Nokia is launching a new slate of products and services to demonstrate and enhance its technology leadership.

In line with its updated company strategy, Nokia says it is refreshing its brand to signal who it is today: a B2B technology innovation leader realizing the potential of digital in every industry.

The company says its new logo is emblematic of an energized, dynamic, and modern Nokia, demonstrating its values and purpose. It has been designed as a symbol of collaboration, which Nokia believes to be critical for realizing the exponential potential of networks: unlocking gains in sustainability, productivity and accessibility.